Why men cheat on hot women?

The other day I told you the tale about my girlfriend Jess who had walked in on four different boyfriends cheating on her. Four. By the fourth time, when the man in question's roommates were all making excuses while trying to keep her out of his bedroom, she knew all too well what was going on. There was another woman in his bed.

Now here's a little fact about Jess. She's six feet tall with glossy brown hair, big blue eyes and a body to rival the curves of Scarlett Johansson. In other words, she's damn, damn hot. And yet the blokes she was with didn't give a toss. Instead they wanted to have sex with other women for some reason other than the fact that Jess was one of those perfect specimens who was not only independent, smart and smoking hot, but a sweetheart to boot.

Jess regaled these stories to me the other night after I told her I wanted to write a column about why the heck men cheat on hot women. The idea came about on the back of the news that basketball star Tony Parker had been cheating on his wife Eva Longoria with the wife of one of his teammates.
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Suddenly hot women around the globe, who once thought their that their doting, darling men were faithful, loyal hubbies, ran to snoop on their man's text messages and to smell their shirt collars for perfume stains. (For the record, Parker claimed he only flirted with the other woman and nothing more.)

But back to the question. Even if it was "innocent flirting" as he so terms it, why the heck would Parker dare risk losing the woman who is on every man's fantasy list? Did she do something wrong to push him away? Was she not giving him enough action in the bedroom? Did she let herself go?

One man (who I think is cheating on his girlfriend) tells me that, yes, it probably is her fault that her man did the dirty.

She was being "a bitch"

"If you're with someone and they're being a complete bitch and you just can't take it any more, and there are hot women throwing themselves at you all the time, it's very easy to cheat," he says. "Some men just feel like they don't have to take it any more and so they go elsewhere."

I know what he's saying is complete and utter bullocks but I often wonder if women really are to blame. If being a "bitch" (as my friend says) is catalyst enough to cheat? I think not ...

They want to eat their cake and have it, too

Over the past year, I've dated at least three men whom I have found – after the fact – to have had girlfriends while still trying to court me. I had become the "other woman" without even knowing it. Yikes.

When Jesse James's mistress Michelle "Bombshell" McGee told me that she'd experienced a similar thing when she began dating James, at first I didn't believe her. Did she really not know he was still married to America's sweetheart Sandra Bullock? C'mon! But when a similar thing happened to me, I realised how easy it is for men these days to eat their cake and have it, too.

His ego is bruised and he needs to prop it up

When a man's ego is bruised, gaining the affections of another woman makes him feel stronger again. Often you'll find when a woman becomes uber-successful while her husband is struggling to make ends meet, he'll go elsewhere for sex, doing it with someone who props him up and makes him feel like a man. Quite sad, isn't it.

It's in his genes

Interestingly there's a theory that cheating might actually be in the family genes. That's right, if his father did it, apparently it's more likely the son will, too. CBS News reported that Tiger Woods's father, Earl Woods, too cheated on Tiger's mother. Ditto with the father of Jesse James.

He's a sex addict

While this excuse might be employed by celebrities who are looking to blame something other than their horniness on the fact they've done the dirty, for some sex addiction is a very real mental disorder. A penchant for porn and prostitutes is usually a tell-tale sign ...

He is narcissistic

As supermodel Christie Brinkley, whose ex-husband Peter Cook cheated on her with an 18-year-old employee, told US magazine Ladies' Home Journal in regards to Bullock: "It's an epidemic of male narcissism gone wild."