Yep, apparently women are giving up more easily, readily and eagerly than ever before, without expectations of commitment, dinners, relationships or even a second date.
"No wooing, dating, goofy text messaging," reported the New York Post in response to a new study on the price of sex, carried out by the University of Minnesota.
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"Hooray!" yell the blokes in glee, concurring with the statistics.
"Yes, it's not hard to find a woman who will hop into bed with you on the first night," says Ben, 32.
"That's what I did on the weekend," nods Harriet, 35, in agreement. "Why should a guy have to buy me a drink? I want sex just as much as the next guy and if he's willing to go for it, why not? By the way, we've since been hanging out so it wasn't even such a bad decision after all."
It appears she's not alone. According to the study, 25 per cent of women nowadays are giving it up within the first week of dating.
And the men?
The study found that 30 per cent of young men are seeking relationships based purely on sex without commitment, emotional attachment, wooing, courtship or traditional dating values.
Blame it on the poor economy, or the availability of cheap sex, but it seems many women aren't exactly revelling in having to put out so cheaply, quickly and routinely.
So why are they doing it?
There are a multitude of reasons.
Firstly, everyone else is doing it. And when all your peers are sleeping with men in order to get a date, find love or attempt to fall into a relationship with them, other women feel the need to do the same to keep up. After all, apparently there just aren't enough men to go around.
As Ben tells me: "There's slutty behaviour in cities with an imbalance between men and women. But it also has a lot to do with culture. Women just don't place that much value on sex any more."
Supply and demand is something I've written about in this column before. There are more single women in the US, Australia and Britain than ever before, outnumbering single males.
Secondly, as culture (and my friend Harriet) dictate; women can be just as sexually empowered as men and therefore, if they want it, why not do it?
But here's the caveat: despite what society might tell us, the universal truth is that often while men want sex, women want love. And on closer inspection, it seems all this female bed-hopping is more to do about a woman's expectations than empowerment.
I'm not going to go into all the reasons as to why women struggle with this concept (oxytocin, hormones, expectations?) but we often talk in this column about what men want. True, men want sex while women want love. And yes, there are many women out there who then believe that, by giving a man sex, they'll gain love in return.
No such luck, or at least not most of the time.
So what else does a woman have to offer? Perhaps many should start looking at themselves, not just their sexual prowess.
A recent article in the Huffington Post stated the top five things that men actually do want from a woman, and surprise, surprise, it's not just the horizontal hanky panky they're all after.
Instead, says Nicole Forrester, a sports psychologist consultant, there are five (other) things men look for in a woman, including attraction (and that doesn't mean she needs to "look like a Barbie doll or an air-brushed model"); independence, fun, sanity, and support.
I adore the advice book by ex-pimp and author Big Boom whose title of his book says this: "If you want closure in your relationships, start with your legs".
Enough said?
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